Business Magazines for Us 20-Somethings

Typically today would be a review of the book I read last week, but I’m a little slower than usual and haven’t finished it yet. So instead, it’s a semi-review on a couple magazines I find to be pretty interesting. 

Inc. and Fast Company, both owned by Mansueto Ventures, are business magazines with a gear towards the younger crowd. Their writing and design are catchy and have a much younger feel to them than Fortune and Forbes. In the July/August issue of Inc. there are really interesting articles about “pop-up” stores, optimizing websites for search engines, and “nuggets of voodoo sales wisdom”. Fast Company‘s July/August issue features stories about Apple, 2010’s Best Designed Products, banking, and a pop culture “who’s next” column. These magazines take content that is usually packaged in a lengthy, dry, and boring container and make them interesting and relatable to the younger generations. 

Some of the content is still pretty dry (they are still business/technology magazines) but the writers for these publications find ways to spice it up. 

I had never heard of either of these magazines until I met with some people with Mansueto Ventures during my publishing program. I didn’t get a job out of the meeting, but getting introduced to these magazines made it more than worth it. Some of the articles in these publications have really sparked an interest for business and I only hope these may help others in my age group become more comfortable and interested in business.